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Instagram: Most Deleted App in 2023? TRG Data Reveals All

Most deleted app in 2023

As 2023 marched on, millions of fingers swiped left, hitting "uninstall" instead of "like." A recent report by TRG Datacenters revealed some surprising trends in app usage, with  Instagram crowned the undisputed champion of deletions in the year gone by.

Data suggests a staggering 1 million global searches per month for "how to delete my Instagram account" in 2023. That translates to over 12,500 searches per 100,000 people worldwide, indicating a significant shift in user sentiment towards the platform. While Instagram still boasts a formidable 2.4 billion active users, the deletion trend paints a different picture.


TRG Datacenters Report:

According to the report by TRG Datacenters, there are 4.8 billion social media users worldwide, which represents 59.9% of the global population and 92.7% of all internet users. Those that use social media use an average of 6.7 different networks each month, spending an average of 2 hours and 24 minutes on them per day.

According to this report, Instagram was the most deleted social media app in 2023. The main reason for this is the increasing stress and decreasing interest of people in Instagram, for which there can be many reasons. Because of this, every month in 2023, more than 1 million people searched "How to delete my Instagram account?". Which is the figure of 12500 people per 100,000 people in the whole world.

Why Instagram is the most deleted app of 2023?

There could be many reasons why people chose to delete Instagram the most in 2023?. But some of the main reasons for this are changing the actual image or objective, algorithmic reasons like content prioritization, and focusing on personalized content. Due to this, people's interest in Instagram gradually decreased.

According to the report, Instagram launched many features in the past to compete with its competitors, such as Stories (to compete with Snapchat at the time it launched), video live streaming, and shopping. Due to these additional features, the main purpose of this app has changed since Instagram was introduced as a photo sharing platform in 2010. Also, it has become a base for influencers to make their careers, due to which unwanted ads are shown on people's feeds.

But still Instagram is a giant social media app with 2 billion worldwide users. But even if some millions of people delete their accounts, it will not make any difference to Instagram.

This was followed by Snapchat, which first launched in 2011. Almost 130,000 people have looked to delete their Snapchat account per month this year. And whilst this is significantly less than Instagram, it’s still a large part of their 750 million users. 


Which apps did people want to delete the most in 2023?

It depends on the interests of the people, which includes thousands of apps. But according to the report, people chose to delete some giant apps in 2023 or searched about how to delete them. The list of those apps is given below.

  • Instagram
  • Facebook
  • Twitter (X)
  • TikTok
  • Snapchat
  • Telegram
  • YouTube
  • WhatsApp
  • WeChat 


Elon Musk got surprised:

A Twitter account named Doge Designer shared a post calling Instagram the most deleted app of 2023, to which Twitter owner Elon Musk gave a surprising reaction. Responding to this news, Elon Musk wrote, "Interesting.".

Elon Musk Tweet;

Disclaimer Alert


The 2023 app deletion landscape highlights a changing dynamic in user preferences. As competition intensifies and priorities evolve, platforms need to adapt to offer genuine connections, cater to diverse interests, and prioritize user well-being. Will 2024 see similar trends? Only time and our uninstalling fingers will tell.

It's important to note that data on app deletions can vary depending on the source and methodology used. However, the trends highlighted in this article are based on credible reports and reflect broader industry observations.

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