Understanding Search Engine Result Pages (SERPs) completely is like diving successfully into the ocean of the Internet. And secondly, SERP is also a part of search engine optimization (SEO), which is helpful in ranking any product, service, or website in a search engine. It can be said that only those results will appear in SERP that are well created and that are better than millions of other results. Now let us try to explain it to you with the help of some examples.
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Ex. 1. Treasure hunt in the vast forest:
To better understand SERP, imagine that you are searching for a treasure in a vast forest. But you don't know how to find the treasure, so to help you, you have a map that will guide you to the treasure. In this case, the forest is your search engine, from where you can find the treasure (webpage or SERP) with the help of a map (search query). And this is called SERP, which means "Search Engine Result Page.".
The results that appear for your search query are matches to your query, which you can use to get information.
Ex. 2: In another example, you can go to a library where you can get some information. But there are thousands of books out there covering thousands of different topics, but you have a specific question in mind and you want a related book that has all that information. So for this, you will take help from someone present in the library, who will place 5 to 10 books in front of you as per your question. So what that person brought to you is your search engine, and the books are those websites that provide information related to your searched query.
What are Search Result Pages (SERP)? How does it work?
If understood in simple language, the search engine result page is the page that appears when any user comes to any search engine (Google, Bing, Yahoo!, DuckDuckGo, Yandex, etc.) and searches his query. Whatever results appear related to the query, that page is called Search Result Pages (SERPs). In the topic searched by the user, two types of results appear on the search results page: paid ads and organic results.
1. Paid Ads: Suppose you searched a query like "Best Smartwatch For Men" on the search engine. So the watch ad results that appear at the top of the search result page come under pad ads. Which is used by a business, brand, or seller by paying money to a search engine according to the category of its product to appear on top of its search results. And the truth engine first recommends to you only those products whose sellers have paid money to the search engine to show them to you as per your query.
2. Organic Result: This includes those contents that are related to the searched query but are not paid ads, such as a website or a post. For example, the article you are reading now, which you have searched by typing a query in the search engine, also appears in the organic results. But in organic results, 5 to 10 websites or articles show up on the first page of the search engine. The reason for this is that, firstly, those articles contain keywords related to the query, and secondly, their SEO is done well.
How SERPs Drive Traffic for New Bloggers?: SEO Guide
Now it is most important for new bloggers or website owners to understand SEO. Because of SEO, your post will rank well in SERP, which will be beneficial in that the website will get good traffic, which can become a good source of income.
Suppose you wrote a good blog post, but now you want a reader to read it. You have to show your blog post on the search engine result page of that user. For which you have to know how the search engine works, then you have to prepare your blog post accordingly. Some important information to rank your blog post in the search engine results page is given below.
1. Keywords:
To rank your blog post in search engines, it is important that you use good keywords that are related to your topic. Good keywords in your post tell Google whether your post is worth showing to the user or not. And also, make sure that your keywords are inside your post. Which helps the search engine's algorithm understand your post.
How to search Keywords?
You can find good keywords in many ways, such as in the section "People Also Search" related to your search query in SERP. Or you can use any artificial intelligence tool to generate keywords like Bard AI, Chat Gpt, Bing AI, etc.
2. Title & Discription:
The title and description also play a very important role in your blog post. For this, you have to write the information related to your topic in a unique way, because keep in mind that your blog is not the only one that will appear in the search engine results. But you have to convince the user that your blog is the best blog for him, and he will get all the information for which he has searched. And for this, it is important to have a catchy title with an attractive description. Because the first thing the user sees in SERP is your title.
For this, it is necessary that the length of your title be only 60 characters, which should also contain keywords related to your topic.
3. Mention Source:
Whenever you write your post, definitely mention the source in it and the link to the source. All these things tell the search engine's algorithm whether your blog post is valuable or not.
4. Easy to use website/blog:
Fast loading: No one likes to wait, so it is important that you make your website fast-loading.
Mobile-Friendly: Also, your website should be mobile-friendly so that it is easy for users to access.
Easy to navigate: No one wants to get lost in this world, so make your website the simplest and easiest website, which improves the user's experience.
By using all these methods, you can make your blog post better. After doing SEO on your post properly, it is important that you submit it for indexing in the Google Search Console. Because without indexing, your content will not appear in search engine result pages (SERP). From the information given in the article, you can understand that SERPs are a final form of search engine optimization (SEO). By understanding SEO well, you can make your blog post perform well in SERP. Because understanding SERP well is very important for new arrivals.
